Our solution uses Cognos Consumer Insight (CCI) to analyse sentiment being expressed about the themes that the city is interested in. CCI provides really excellent analysis capabilities, but the user interface can be daunting for non-experts to use. Hence, the software we developed pulls the key information into a single easy to understand dashboard that is part of the Intelligent Operations Centre (IOC). Our dashboard was released in the form of an update to the IOC. Customers will typically deploy this software as part of a Smarter Cities project. If you are interested you should get in touch with your IBM sales representative or if you don't have an existing relationship with IBM leave a comment here and I will arrange for someone to get in touch.
Since IOC has many features, the information about the new sentiment analysis feature is buried deep on the product page. The screenshot below shows the dashboard we developed. I deliberately blurred the text in the screenshot because I don't think that I am at liberty to reveal what city we were working with or what topics they wanted to track. However, I think you can get a feel for how we managed to squeeze all of the sentiment data onto a single easy to understand screen:
- On the left there is a hierarchical list of the themes that the customer specified that they are interested in tracking sentiment about. For each theme there is a thumbs up or thumbs up icon to give a quick indication of whether we found more positive or negative expressions of sentiment about the theme in question.
- If you click on a theme, we will display details about the sentiment we discovered for this theme. We have pie charts showing the overall distribution of sentiment observed as well as a more detailed breakdown of the sentiment for each type of site (e.g. we might have observed radically different sentiment in newspapers, blogs and twitter).
- On the bottom we have a trend chart showing how the sentiment statistics varied over time and finally on the right hand side we show you a few samples of positive and negative snippets that we found. Clicking on these snippets will bring you directly to the original source of the sentiment so you can read the snippet in context.
It is amazing what can be achieved by a small agile team in 6 months. Hopefully we will be equally successful with our next projects (which have not yet been decided).