However, IKEA is not the only furniture store to have embraced the idea of getting the consumer to assemble the product themselves. Since I am often the person assigned to do the assembly work I can confirm that the assembley is often far from simple. Some bright sparks (I have no association with them) have set up a business http://www.simpleassemblymehole.com/ where they will deliver and.or assemble IKEA furniture for people who don't fancy spending half a day building their own furniture. This sounds like a great idea and I can see the idea really taking off.
The video below gives you a rough idea how "simple" a job it is to assemble IKEA furniture.